pink ribbons and research funding

I don’t need to remind anyone that pink washing is a topic on the minds of everyone involved with breast cancer from a distant association to staff working for a women’s or cancer organization to anyone who has had a diagnosis. Pink Ribbons, Inc. is now playing in theaters around the country, and it is probably a good time to see the movie. I don’t know how it rates, but I intend to see it. I don’t know if it makes the point well that pink washing is more successful at marketing pink products on behalf of breast cancer than in contributing funding toward the most critical research into solutions for breast cancer. Today at the annual meeting of the American Society of Clinical Oncology (ASCO) in Chicago, Illinois, some research findings were made public that provide hope for women with HER2 positive breast cancer, an aggressive breast cancer that is currently treated with Herceptin®. The outcome of the new protocol, T-DM1, indicates that progression free survival (PFS) has one of the most remarkable and promising increases of any recent combination of drugs for treatment of metastatic breast cancer.

If we are to continue to read about more successful research that can extend our PFS and our overall survival, the two important parameters in metastatic breast cancer research, the funding needs to go to the researchers that are trying to do the work and to apply the results of one research to the next level.

Maybe this movie will wake up the organizations who need to be contributing to the most critical research and remind them what is the most important focus for fund raising. We are past awareness; we are at the brink of solutions to make our lives last longer until we find the cause and find a cure.

Maybe watching this movie will give some of the women who support these huge pink movements and walks and runs and purchases ideas on how to become advocates for better use of funding money. Women united can have a powerful voice. Maybe a movie can help soe of them take a step in the right direction.

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© 2004–2012 Donna Peach. All rights reserved.

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